Rob Armstrong

There is a particular kind of designer who arrives in yachting from elsewhere — from graphic design, from product, from industrial — and sees the industry with fresh eyes. Rob Armstrong is one of them.

As a director of ThirtyC, the superyacht design consultancy he helps lead, Rob brings a cross-disciplinary sensibility to an industry that can sometimes default to convention. The result is work that feels genuinely contemporary — not yacht design referencing other yacht design, but design drawing on architecture, automotive, and the broader world of luxury.

ThirtyC

The consultancy works directly with owners and in collaboration with leading shipyards, naval architects, and fellow designers. Services span the full design lifecycle:

External styling — from initial conceptualisation through to implementation

Interior design — GA layouts, cabin drawings, colour schemes, bespoke items

3D visualisation and conceptual development

Design consultancy — owner representation and build supervision

Marketing and promotional material for new builds

The Approach

What distinguishes Rob's approach — and ThirtyC's — is the refusal to treat yacht design as a self-contained discipline. The directors' backgrounds span graphic, industrial, and product design, and that breadth shows in the work. Influences are drawn from contemporary architecture, fashion, and automotive, then filtered through a deep understanding of how owners actually live on the water.

Every project is treated as a tailored response to a specific client's lifestyle, tastes, and aspirations. Not a template with customisation bolted on, but a genuinely bespoke design process that starts with listening.

The Team

Alongside the directors, ThirtyC's studio includes interior designers, project managers, and digital design experts. The team is compact enough to move quickly and senior enough to maintain creative ambition across every project.

For owners and shipyards looking for design partners who combine creative risk with practical delivery, Rob and ThirtyC represent something increasingly valuable: a studio that is still hungry, still pushing, and still treating every project as an opportunity to do something that hasn't been done before.