Bluewater

Bluewater is one of the yachting industry's most comprehensive service providers, offering yacht brokerage, charter, management, crew training, and crew recruitment under a single brand. Founded in 1991, the company has grown into a truly integrated operation with offices across the Mediterranean, the UK, and the United States.

Founding & History

Bluewater was established in 1991 in Antibes, France — the epicentre of the Mediterranean yachting scene. From the outset, the company set itself apart by combining brokerage and charter services with crew training and placement, recognising that the quality of a yacht experience depends as much on the people on board as the vessel itself.

Over three decades, Bluewater has expanded organically, opening training centres in Antibes and Palma de Mallorca, crew recruitment offices across Europe, and brokerage operations that now span the global yacht fleet from megayachts to tenders.

Core Expertise & Capabilities

Bluewater's integrated model encompasses five key divisions:

Yacht Brokerage — global sales representation for yachts of all sizes, with deep market intelligence

Yacht Charter — specialist charter management and client-facing charter bookings worldwide

Yacht Management — operational and technical management for owners seeking hassle-free ownership

Crew Training — the world's largest dedicated yacht training provider, with state-of-the-art centres offering courses in navigation, engineering, safety, hospitality, and diving

Crew Solutions — recruitment and placement services connecting qualified crew with yacht owners and captains

This end-to-end capability is unique in the industry: Bluewater can sell a yacht, staff it, train the crew, manage its operations, and market it for charter — all in-house.

Market Position & Clientele

Bluewater serves a broad clientele ranging from first-time yacht buyers to experienced owners with multiple vessels. The company's crew training division has educated thousands of yacht professionals, many of whom go on to serve aboard the world's most prominent superyachts. This creates a powerful network effect, embedding Bluewater's reputation deeply within the professional yachting community.

Technology & Innovation

Bluewater has invested in digital marketing platforms for charter and brokerage, providing clients with immersive yacht presentations and real-time availability data. The crew training programmes are continually updated to reflect new maritime regulations, safety technologies, and hospitality standards.

Sustainability & Future Outlook

As the yachting industry shifts toward sustainability, Bluewater's training centres have introduced modules on environmental best practice, waste management at sea, and eco-friendly yacht operations. The company's holistic approach — touching every facet of the yacht lifecycle — positions it well to drive industry-wide improvements in crew competence and operational standards.